@import url('https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght,SOFT@0,9..144,300..700,0..100;1,9..144,300..700,0..100&family=Inter:wght@400;500;600;700&display=swap');

/* ── System budget (restraint principle) ──────────────────────
   TYPEFACES: 2 — Fraunces (display) + Inter (body). Nothing else.
   COLORS:    3 — paper + ink + ember. Everything else is derived alpha.
   PATTERNS:  0.
   ILLUSTRATION: 0.
   MASCOT:    0.
   ──────────────────────────────────────────────────────────── */

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
img { display: block; max-width: 100%; }
a { text-decoration: none; color: inherit; }
ul, ol { list-style: none; }

:root {
  --paper:       #F3EEE4;
  --paper-2:     #EBE5D7;
  --ink:         #14100C;
  --ink-2:       #221C15;
  --ink-soft:    rgba(20,16,12,0.68);
  --ink-mute:    rgba(20,16,12,0.44);
  --line:        rgba(20,16,12,0.12);
  --line-strong: rgba(20,16,12,0.24);
  --ember:       #C42F1A;
  --ember-deep:  #8E1F0F;

  --s1: 4px; --s2: 8px; --s3: 16px; --s4: 24px;
  --s5: 32px; --s6: 48px; --s7: 64px; --s8: 80px;
  --s10: 96px; --s12: 120px; --s14: 160px;

  --max: 1280px;
  --pad-x: clamp(24px, 5vw, 56px);
  --dur: 260ms;
  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);

  --font-d: 'Fraunces', Georgia, serif;
  --font-b: 'Inter', system-ui, sans-serif;
}

body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-b);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
:focus-visible { outline: 2px solid var(--ember); outline-offset: 3px; }

em {
  font-family: var(--font-d);
  font-style: italic;
  color: var(--ember);
  font-weight: 400;
  font-variation-settings: "SOFT" 40, "opsz" 96;
}

.sr-only {
  position: absolute; width: 1px; height: 1px;
  padding: 0; margin: -1px; overflow: hidden;
  clip: rect(0,0,0,0); white-space: nowrap; border: 0;
}

.label {
  font-family: var(--font-b);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-soft);
}
.label-hot { color: var(--ember); }

/* ── Nav ─────────────────────────────────────────────────── */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(243,238,228,0.94);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
  height: 72px;
  display: flex;
  align-items: center;
}
.nav-inner {
  max-width: var(--max);
  width: 100%;
  margin-inline: auto;
  padding-inline: var(--pad-x);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--s5);
}

/* ── Modified typeface wordmark ──────────────────────────────
   MERIDIAN in Fraunces italic. The 'I' glyph is REPLACED with a
   custom heat-bar element (a thin ember-colored vertical bar).
   This is the "modified typeface" technique — the mark is
   built from a licensed high-quality font with ONE customized
   glyph, not a full custom logo. Cheap. Distinctive.
   ─────────────────────────────────────────────────────────── */
.wordmark {
  font-family: var(--font-d);
  font-style: italic;
  font-weight: 500;
  font-size: 28px;
  letter-spacing: -0.01em;
  color: var(--ink);
  display: inline-flex;
  align-items: center;
  gap: 2px;
  font-variation-settings: "SOFT" 40, "opsz" 96;
}
.wordmark-i {
  display: inline-block;
  width: 3px;
  height: 22px;
  background: var(--ember);
  margin-inline: 2px;
  transform: translateY(-1px);
  border-radius: 1px;
}
.nav-right {
  display: flex;
  align-items: center;
  gap: var(--s5);
}
.nav-meta {
  font-family: var(--font-b);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-mute);
}
.bag {
  font-family: var(--font-b);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink);
  padding: 8px 14px;
  border: 1px solid var(--line-strong);
  transition: background var(--dur), color var(--dur);
}
.bag:hover { background: var(--ink); color: var(--paper); }
.bag-n { color: var(--ember); font-weight: 500; margin-left: 4px; }

/* ── Editorial hero ─────────────────────────────────────── */
.hero {
  display: grid;
  grid-template-columns: 1fr 1fr;
  min-height: calc(100svh - 72px);
}
.hero-photo {
  position: relative;
  overflow: hidden;
  background: var(--paper-2);
}
.hero-photo img {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: center;
}
.hero-panel {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: var(--s10) var(--pad-x);
  max-width: 640px;
}
.hero-panel .label { margin-bottom: var(--s5); }
.hero-title {
  font-family: var(--font-d);
  font-size: clamp(52px, 7vw, 108px);
  font-weight: 400;
  line-height: 0.96;
  letter-spacing: -0.03em;
  color: var(--ink);
  margin-bottom: var(--s5);
  font-variation-settings: "SOFT" 40, "opsz" 144;
}
.hero-lede {
  font-family: var(--font-d);
  font-style: italic;
  font-size: clamp(17px, 1.4vw, 20px);
  line-height: 1.55;
  color: var(--ink-soft);
  max-width: 46ch;
  margin-bottom: var(--s6);
  font-variation-settings: "SOFT" 100, "opsz" 24;
}
.price {
  font-family: var(--font-d);
  font-size: 26px;
  color: var(--ink);
  margin-bottom: var(--s4);
  letter-spacing: -0.01em;
}
.btn-fill {
  font-family: var(--font-b);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--paper);
  background: var(--ink);
  border: none;
  padding: 18px 32px;
  cursor: pointer;
  transition: background var(--dur);
  align-self: flex-start;
  min-width: 260px;
}
.btn-fill:hover { background: var(--ember); }
.btn-big { padding: 22px 44px; font-size: 13px; }

/* ── Reassurance rail (rule 10) ─────────────────────────── */
.reassure {
  margin-top: var(--s5);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--s3) var(--s4);
  padding-top: var(--s5);
  border-top: 1px solid var(--line);
  max-width: 480px;
}
.reassure li {
  font-family: var(--font-b);
  font-size: 12px;
  font-weight: 500;
  color: var(--ink-soft);
  letter-spacing: 0.02em;
  display: flex;
  align-items: center;
  gap: 8px;
}
.r-dot {
  display: inline-block;
  width: 5px; height: 5px;
  background: var(--ember);
  flex-shrink: 0;
}

/* ── Story ─────────────────────────────────────────────── */
.story {
  padding: var(--s14) var(--pad-x);
}
.story-inner {
  max-width: 780px;
  margin: 0 auto;
}
.story .label { margin-bottom: var(--s4); }
.story-title {
  font-family: var(--font-d);
  font-size: clamp(36px, 4.4vw, 60px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.028em;
  color: var(--ink);
  margin-bottom: var(--s6);
  font-variation-settings: "SOFT" 40, "opsz" 96;
  max-width: 22ch;
}
.story-body p {
  font-family: var(--font-b);
  font-size: 17px;
  line-height: 1.75;
  color: var(--ink-soft);
  margin-bottom: var(--s4);
  max-width: 62ch;
}

/* ── Multiple product angles (rule 14) ─────────────────── */
.angles {
  padding: 0 var(--pad-x) var(--s14);
}
.angles-grid {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  grid-auto-rows: 340px;
  gap: var(--s3);
}
.angle {
  position: relative;
  overflow: hidden;
  background: var(--paper-2);
}
.angle img {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
  transition: transform 900ms var(--ease);
}
.angle:hover img { transform: scale(1.03); }
.a-big  { grid-column: span 2; grid-row: span 2; }
.a-wide { grid-column: span 2; }

/* ── Cross-sell "Pairs with" (rule 11) ─────────────────── */
.pairs {
  padding: var(--s14) var(--pad-x);
  background: var(--paper-2);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.pairs-head {
  max-width: var(--max);
  margin: 0 auto var(--s10);
}
.pairs-head .label { margin-bottom: var(--s4); }
.pairs-title {
  font-family: var(--font-d);
  font-size: clamp(36px, 4.4vw, 60px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.028em;
  color: var(--ink);
  font-variation-settings: "SOFT" 40, "opsz" 96;
  max-width: 24ch;
}
.pairs-grid {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s4);
}
.pair-card {
  display: flex;
  flex-direction: column;
  gap: var(--s4);
  background: transparent;
  transition: transform var(--dur);
}
.pair-card:hover { transform: translateY(-4px); }
.pair-photo {
  position: relative;
  aspect-ratio: 4/5;
  overflow: hidden;
  background: var(--paper);
}
.pair-photo img {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
}
.pair-meta {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: var(--s3);
}
.pair-name {
  font-family: var(--font-d);
  font-size: 22px;
  color: var(--ink);
  letter-spacing: -0.01em;
  line-height: 1.15;
  margin-bottom: 4px;
}
.pair-sub {
  font-family: var(--font-b);
  font-size: 13px;
  color: var(--ink-mute);
}
.pair-price {
  font-family: var(--font-d);
  font-size: 22px;
  color: var(--ember);
  letter-spacing: -0.01em;
  white-space: nowrap;
}

/* ── Q&A (rule 12) ─────────────────────────────────────── */
.qa {
  padding: var(--s14) var(--pad-x);
}
.qa-head {
  max-width: 900px;
  margin: 0 auto var(--s10);
}
.qa-head .label { margin-bottom: var(--s4); }
.qa-title {
  font-family: var(--font-d);
  font-size: clamp(36px, 4.4vw, 60px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.028em;
  color: var(--ink);
  font-variation-settings: "SOFT" 40, "opsz" 96;
  max-width: 20ch;
}
.qa-list {
  max-width: 900px;
  margin: 0 auto;
  border-top: 1px solid var(--line-strong);
}
.qa-list li {
  padding: var(--s6) 0;
  border-bottom: 1px solid var(--line);
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: var(--s6);
  align-items: baseline;
}
.qa-q {
  font-family: var(--font-d);
  font-size: 22px;
  font-weight: 500;
  color: var(--ink);
  letter-spacing: -0.01em;
  line-height: 1.2;
  font-variation-settings: "SOFT" 40, "opsz" 48;
}
.qa-a {
  font-family: var(--font-b);
  font-size: 16px;
  line-height: 1.7;
  color: var(--ink-soft);
}

/* ── Reviews with pros/cons (rule 13) ──────────────────── */
.reviews {
  padding: var(--s14) var(--pad-x);
  background: var(--ink);
  color: var(--paper);
}
.reviews-head {
  max-width: var(--max);
  margin: 0 auto var(--s10);
}
.reviews-head .label { color: rgba(243,238,228,0.6); margin-bottom: var(--s4); }
.reviews-title {
  font-family: var(--font-d);
  font-size: clamp(36px, 4.4vw, 60px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.028em;
  color: var(--paper);
  font-variation-settings: "SOFT" 40, "opsz" 96;
  max-width: 22ch;
}
.reviews-title em { color: var(--ember); }
.reviews-grid {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--s5);
}
.review {
  background: rgba(243,238,228,0.04);
  border: 1px solid rgba(243,238,228,0.10);
  padding: var(--s6);
  display: flex;
  flex-direction: column;
  gap: var(--s3);
  transition: border-color var(--dur), background var(--dur);
}
.review:hover {
  border-color: rgba(196,47,26,0.5);
  background: rgba(243,238,228,0.06);
}
.rev-stars {
  color: var(--ember);
  font-size: 15px;
  letter-spacing: 0.1em;
}
.rev-quote {
  font-family: var(--font-d);
  font-style: italic;
  font-size: 20px;
  line-height: 1.4;
  color: var(--paper);
  font-variation-settings: "SOFT" 60, "opsz" 24;
}
.rev-list {
  border-top: 1px solid rgba(243,238,228,0.12);
  padding-top: var(--s4);
  display: flex;
  flex-direction: column;
  gap: var(--s3);
}
.rev-list > div {
  display: grid;
  grid-template-columns: 100px 1fr;
  gap: var(--s3);
  align-items: baseline;
}
.rev-list dt {
  font-family: var(--font-b);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ember);
}
.rev-list dd {
  font-family: var(--font-b);
  font-size: 14px;
  line-height: 1.55;
  color: rgba(243,238,228,0.85);
}
.rev-foot {
  margin-top: auto;
  display: flex;
  justify-content: space-between;
  padding-top: var(--s3);
  border-top: 1px solid rgba(243,238,228,0.10);
  font-family: var(--font-b);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(243,238,228,0.55);
}

/* ── Final CTA ─────────────────────────────────────────── */
.cta {
  padding: var(--s14) var(--pad-x);
  text-align: center;
}
.cta-inner {
  max-width: 760px;
  margin: 0 auto;
}
.cta .label { margin-bottom: var(--s5); display: block; }
.cta-title {
  font-family: var(--font-d);
  font-size: clamp(48px, 6.4vw, 96px);
  font-weight: 400;
  line-height: 0.98;
  letter-spacing: -0.032em;
  color: var(--ink);
  margin-bottom: var(--s5);
  font-variation-settings: "SOFT" 40, "opsz" 144;
}
.cta-body {
  font-family: var(--font-b);
  font-size: 16px;
  line-height: 1.7;
  color: var(--ink-soft);
  max-width: 52ch;
  margin: 0 auto var(--s7);
}
.newsletter {
  margin-top: var(--s10);
  padding-top: var(--s7);
  border-top: 1px solid var(--line);
}
.nl-lab {
  font-family: var(--font-d);
  font-style: italic;
  font-size: 20px;
  color: var(--ink-soft);
  margin-bottom: var(--s4);
}
.nl-form {
  display: flex;
  gap: var(--s2);
  max-width: 480px;
  margin: 0 auto;
}
.nl-form input {
  flex: 1;
  padding: 14px 18px;
  font-family: var(--font-b);
  font-size: 14px;
  background: transparent;
  color: var(--ink);
  border: 1px solid var(--line-strong);
}
.nl-form input:focus { outline: none; border-color: var(--ember); }
.btn-line {
  font-family: var(--font-b);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  background: transparent;
  color: var(--ink);
  border: 1px solid var(--ink);
  padding: 14px 24px;
  cursor: pointer;
  transition: background var(--dur), color var(--dur);
}
.btn-line:hover { background: var(--ink); color: var(--paper); }
.nl-note {
  margin-top: var(--s3);
  font-size: 12px;
  color: var(--ink-mute);
}

/* ── Footer ────────────────────────────────────────────── */
.footer {
  padding: var(--s7) var(--pad-x) var(--s5);
  border-top: 1px solid var(--line);
}
.footer-inner {
  max-width: var(--max);
  margin: 0 auto;
  text-align: center;
}
.ft-mark {
  font-family: var(--font-d);
  font-style: italic;
  font-size: 22px;
  color: var(--ink);
  margin-bottom: var(--s2);
}
.ft-tag {
  font-family: var(--font-b);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-mute);
  margin-bottom: var(--s4);
}
.ft-cred {
  font-family: var(--font-b);
  font-size: 11px;
  color: var(--ink-mute);
  letter-spacing: 0.06em;
}
.ft-cred a { color: var(--ember); }
.ft-cred a:hover { color: var(--ink); }

/* ── Responsive ────────────────────────────────────────── */
@media (max-width: 900px) {
  .nav-meta { display: none; }
  .hero { grid-template-columns: 1fr; min-height: auto; }
  .hero-photo { aspect-ratio: 4/5; }
  .hero-panel { padding: var(--s7) var(--pad-x); max-width: none; }
  .angles-grid { grid-template-columns: 1fr; grid-auto-rows: 280px; }
  .a-big, .a-wide { grid-column: span 1; grid-row: span 1; }
  .pairs-grid { grid-template-columns: 1fr; }
  .qa-list li { grid-template-columns: 1fr; gap: var(--s2); }
  .reviews-grid { grid-template-columns: 1fr; }
  .reassure { grid-template-columns: 1fr; }
}